Saudia Dairy and Foodstuff Company (Sadafco), a leading dairy and foodstuff producer, is celebrating its 40th anniversary in the kingdom by giving away thousands of prizes in a 40-day competition with 40 winners announced on a daily basis.

To mark the occasion, Sadafco has created a website called Saudia40.com where consumers can participate by following the instructions and uploading either an image of a Saudia milk pack with code or of mockup pack at Saudia stands at selected stores listed on the website.

Participants will have the opportunity to win smartphones like iPhone 7s and Samsung Galaxy S7s; gaming consoles such as Xbox One and PlayStation as well as Apple iPad 2s and a variety of other gifts.

“It gives us great joy to be able to celebrate our 40th anniversary with the people of Saudi Arabia,” said Ahmed Zainul Abedin, Sadafco marketing manager. “Our success over the past four decades is attributed to our consumers, who use our products and constantly provide us with valuable insights, and our on-going quest to innovate with products and processes to ensure maximum efficiency and manufacture products of consistent quality.”

Established in 1976, Sadafco has risen to become a leading dairy and foodstuff manufacturer, distributor and marketer in Saudi Arabia and has established a strong reputation and loyal following in the food and beverage industry across the GCC region.

The company produces high-quality dairy and foodstuff products under the Saudia brand name. The company’s product portfolio comprises a wide range of items across several categories that include: milk, laban, tomato paste, ketchup, snacks, ice cream, cheese, instant milk powder, cream, fruit nectars, Arabic coffee, soy drink, butter and French fries.
 
Saudia enjoys market leadership in Saudi Arabia in tomato paste and ice cream and the brand is a strong No 2 in the plain milk category.

Based in Jeddah, Sadafco operates sales and distribution depots in 24 locations across Saudi Arabia and in Doha (Qatar), Bahrain, Jordan and Kuwait. Saudia products are also exported to several other countries in the Mena region.

Sadafco currently operates three ISO22000:2005-certified factories in Saudi Arabia -- two in Jeddah and one in Dammam. - TradeArabia News Service