Germany-based start-up Modinice will showcase the Modinice M1, a sleek and feature-rich PC, at the upcoming Gitex Technology Week 2016, in Dubai, UAE.

The event, a major technology exchange and marketplace, will take place from October 16 to 20, at the Dubai World Trade Centre.

German engineering and design have brought about a completely new approach to desktop computing with the introduction of the Modinice M1, said a statement from the company.

The new model 'M1' shows many "never-seen-before-features" and finally fulfils the practical requirements of millions of office workers: no tangled cables anymore, mainly passive and noiseless cooling, higher MTBF, running MS Windows, plus innovative features like wireless charging for your smartphone, it said.

Through this device, the company is revolutionising the multi-billion dollar market for office computers.

Mike Finckh, founder and CEO of Modinice, said: “While the market seems to be favouring tablet and smartphone sales, I believe there is still a market for desktop computers, especially within the office environment, which will require desktop computing machines.”

“There are also certain professions where the use of desktop will hardly be replaced by tablets or smartphones, such as graphic design, example,” he said.

In spite of its attractive design, a Modinice PC costs less than an ordinary business notebook. Total cost of ownership is particularly low as the Windows PC is easy to maintain, repair or upgrade and consumes little power, said a statement.

Customers and resellers can purchase the Modinice PC as a barebones device or fully assembled. The Munich Startup has launched the novelty earlier this year and has sold the first batch completely within only days, it said.

The company is keen to meet as well end users as distribution partners and IT service providers from all over the world, said a statement.

“The PC market clearly needed some new impulses. When we started to develop the ModinicePC, we wanted to offer the PC channel something new that they can easily attract business with. After the surprisingly fast success in Germany, which is one of the most mature PC markets in the world, we are now looking forward to Gitex to presenting this innovation to a larger international audience,” Finckh concluded. – TradeArabia News Service