Saudi Arabia-based Savola, a leading company in the food and retail sectors, has launched its new identity which reflects the company’s commitment to growth.

The new logo illustrates its future objectives aimed at achieving more progress and expansion both locally and internationally to further boost its successes and distinguished path, built on a solid foundation derived from its strong history, said a Saudi Gazette report.

The launch ceremony was held recently in Jeddah in the presence of its chairman of the board Sheikh Sulaiman Abdulkhader Al Muhaidib, board of directors, senior officials, diplomats from several countries, shareholders, and investors, it added.

Al Muhaidib said that the new logo is a reflection of the company’s continued concern to achieve sustainable values which will be accorded to its partners, clients and noble society.

HE added that the company is an integral part of the society and will continue to provide its services to its customers in the kingdom, the Middle East, North Africa and Turkey.