Mazola, a multinational food processing and retailing company, has unveiled its new brand message, “from the heart of nature”, to highlight the brand’s vision and production methods of delivering the healthiest and purest products.

The new philosophy starts from sourcing of the right ingredients, and the primary ingredient of Mazola products is corn whereby the corn germ contains around 85 per cent of the total oil in the seed, said a statement from the company.

Mazola does not add any antioxidants or preservatives, as antioxidants are naturally present in the brand’s oil, which is also a rich source of Vitamin. Oils are known to react chemically when exposed to light and air, and hence the company uses yellow coloured high density polyethylene (HDPE) bottles which protect the oil, it said.

The brand priority has also been to ensure a safe environment for its employees, and has made significant additions within its factory’s safety operation and additional specialised staff has joined the manufacturing plant to further monitor the safety controls at the Yanbu plant, it added.

The plant also continues to upgrade equipment with the most modern and efficient equipment including a multi-million dollar investment in a new bottling and filling line from one of the world first class suppliers in Japan and France. The equipment is being made especially to the company’s high level of personalised specifications, said the statement.

The company has been working with The Saudi Food and Drug Authority to improve pack information and ensure that all its products follow their strict guidelines, it said.

Simon Gottfried, vice president, Middle East and North Africa (Mena), said: “While some parts of this process are the industry-standard, we ensure that the entire process is executed in a way to yield the most natural form of corn oil.”

“This method of production and the new philosophy is crucial to all of our products, including Mazola Corn Oil, Mazola Mayonnaise, Mazola ghee, etc,” he added. – TradeArabia News Service