ICL, a global manufacturer of products that fulfill essential needs in the agriculture, processed food and engineered materials markets, said it has won contracts for the supply of 835,000 metric tonnes of potash to companies in India.

As per the deal, ICL Fertilizers unit will sell potash at $10 per tonne above previous contracts and similar to the prices announced recently by other potash manufacturers for sales to the Indian market.

ICL said its position as one of the world's main suppliers of potash to India testifies to the success of its strategy which views with importance the strategic, large and growing Indian market.

In addition, the company is active in India through its 'Potash for Life' farmer training program and promotion of potash consumption, said a statement from ICD.

The program, launched in October 2013, is designed to unlock the potential of agriculture in India by promoting balanced fertilization among the farmers to increase agricultural productivity and economic benefits, as well as to contribute to the creation of sustainable food production in the country.

The program, which includes hundreds of potash demonstration plots, has achieved substantial progress in providing Indian farmers with science-based evidence of the many benefits and improved profitability that derives from using potash fertilizers on over 20 crops that have been tested to date, it added.

Nissim Adar, the ICL Fertilizers president and CEO, said: "The new contracts that we have signed confirm our leading position in the strategic Indian market, whose potential for rapid growth is expected to be a leading driver of worldwide potash demand for years to come as a result of the rise in the country's standard of living, among other factors, which is transforming eating habits and driving the need to provide sufficient quantities of food for a large population that will only continue to grow in the future."

"These factors are leading to the growing use of fertilizers, and ICL's supply of a wide variety of fertilizer products can help to increase agricultural output in every area and sector and thereby help to provide India's large population with sufficient quantities of quality food," he added.-TradeArabia News Service