Elan Qatar (formerly q.media) has signed an agreement with Ilyas & Mustafa Galadari Group, the developers of Dubai’s IMG Worlds of Adventure, towards the establishment of Elan-owned Novo Cinemas as the cinema operator in IMG Worlds of Adventure.

The signing ceremony was attended by Elan group CEO Jaber al-Ansari and Ilyas & Mustafa Galadari Group’s executive co-chairmen and owners Ilyas Galadari and Mustafa Galadari, said a report in the Gulf Times.

Novo Cinemas at IMG Worlds of Adventure will have a cutting edge Imax theatre and Novo 7-Star experience, which offers personalised service and exclusive amenities, it added.

Al-Ansari said: “This marks a new milestone in our strategic growth plans for Novo Cinemas across the Middle East.”