Kodak has installed a Kodak Flexcel NX System in North Africa to give the Moroccan printing industry a boost.

The installation consists of a project between Kodak’s distributor, Amigraph and DirectPrint, a reputable printing establishment in Casablanca, Morocco, that has invested in the product to serve regional markets in labels and flexible packaging, said a statement.

Younes Benchekroun, managing director at DirectPrint, said: “We opted for Kodak solutions in order to facilitate our expanding business in the flexo printing industry.

“When developing our investment plans into the flexo printing industry we realised, very quickly, that Kodak flexo solutions help deliver high-impact flexible packaging with accurate brand colours - across all substrates, through any printing process - that would complement our previous production set-up. We were attracted to working with Kodak due to their strong emphasis on quality and efficiency, all the way from prepress to press.”

According to DirectPrint the Moroccan market is poised for growth. The company has consistently sought out new niches to secure its margins and diversify its customers' services, in an effort to keep up with the demand.

The Casablanca-based company is a pioneer in adopting new technologies to help their business diversify and grow, a contributing factor that led DirectPrint to install flexo technology. The company’s reputation in offset is based on providing high quality print service to its customers.

Majid Ziatt, presages and post sales support manager at Amigraph, said: “DirectPrint, Amigraph and Kodak have been on an interesting journey to determine which set-up to choose.

“The excellent partnership of all three stakeholders has yielded very positive results and a successful first KODAK FLEXCEL NX System installation. Through this deal we not only achieved our first Flexcel NX System installation, in the French speaking African market, but have also gained valuable experience in the flexography industry that will only open more doors for us into a market that will grow.”

The system will enable advancements in production efficiency, stability and predictability in prepress and the pressroom while delivering image quality that rivals gravure, said the statement.

It will allow packaging convertors and trade shops to print with tonal range and the productivity and print stability of Kodak-pioneered flat top dot technology, it said. - TradeArabia News Service