Dubai-based Ducab, a leading manufacturer of high-quality power cables, and the Directorate General of Civil Defence have launched an educational awareness initiative about fire safety.

The initiative is held under the slogan 'PowerOverFire'. The campaign will run for two months, from April through June, and will include a variety of events in the cities of Abu Dhabi and Dubai.

The initiative aims to educate those responsible for construction to follow safety procedures, along with contractors, retailers and the general public. The initiative also aims to motivate the construction industry to apply the best construction and safety practices.

Ducab has developed a mobile roadshow to highlight the importance of fire safety procedures.

Ducab has custom built a 40-foot truck that will be emblazoned with messages of relevance to the campaign, as well as being stocked with useful materials to distribute among the public.

The truck is also fitted out with high-tech learning materials, three touch screen kiosks fitted with high-definition televisions used to demonstrate safe practices, as well as another screen set within a classroom setting.

Colin McKay, GM Sales & Marketing, Ducab, said, "Through the Fire Safety Awareness Campaign initiative, Ducab seeks to embody the best forms of effective community co-operation and partnership, particularly in its venture with the Directorate General of Civil Defence in Dubai.”

“We aim through this massive communication campaign, to educate and encourage those responsible for construction, contracting and retail to follow the best construction and safety practices.

“Using sub-standard electrical cables that do not meet the required safety standards was one of the main causes of fire in the UAE. According to statistics compiled by the Dubai Civil Defence, family fires are the most frequent type of fire. Most of these fire incidents take place in kitchens where people fail to follow safety procedures,” he added.

Major Jamal Ahmed Ibrahim, director of Preventive Safety Department, Directorate General of Dubai Civil Defence, said: "The Civil Defence supports and participates in awareness campaigns, including the Ducab's ‘Power Over Fire’ campaign. This campaign is aimed at demonstrating the importance of production and use of high-quality power cables at different voltages, especially the fire-resistant cables that protect from fires and ensure public safety."

"This campaign is part of the public safety strategy, pursued by the government and carried out by the Civil Defence with its partners in the public and private sectors, designed to combat commercial fraud,” he continued.

“Public safety can only be achieved with the participation of everyone in the UAE. Given that fires caused by the inflammation of power cables in all sizes are among the most frequent causes of fire, the Civil Defence supports high-quality electrical products, such as fire-resistant cables, that provide protection of lives and properties through international quality standards adhered by Ducab,” he concluded. – TradeArabia News Service