Minerva, a leading telecom distributor in Mena, has signed a deal to become the regional distributor for Australia-based Sensear, a pioneering high-noise communication technology company.

Minerva will distribute Sensear’s range of “smart muffs” that simultaneously suppress harmful background noise while enhancing workers’ general awareness and ability to communicate.

Worn as a headband, helmet mount or behind the neck, the SENS (speech enhancement, noise suppression) technology enables the crystal clear exchange of vital information in high-noise environments either face-to-face or via two way radio (including full compatibility with the Minerva-supplied Mototrbo), short range radio and cell phones, a statement said.

Sensear is also able to connect to MP3 players, it added.

“Minerva is delighted to welcome Sensear to our product portfolio as we see them as more than just a value-added product,” said Richard Wilcox, sales director, Minerva.

“In addition to addressing the majority of verticals across the region, such as oil and gas and transportation, their technology markedly boosts worksite safety by protecting the end-users’ ears’ as well as enhancing their general awareness and ability to communicate in high-noise environments,” he added.

Phill Bates, sales director, Sensear Europe & Middle East, said: “Launching a new brand in a new market is always challenging. In order to maximize our success, Sensear needs a partner who understands the complexity of the market and who has great relationships with customers in the region.”

“Minerva is the ideal partner for Sensear and our early successes are already confirming the strength of the partnership.” – TradeArabia News Service