Rubber World Industries (RWI), a leading manufacturer of closed-cell rubber insulation 'Gulf-O-flex' in the Gulf and South East Asia, has launched its range of heating, ventilation and air conditioning (HVAC) products in the Middle East.

The new products, which include non-adhesive sheets, self-adhesive sheets, aluminium foil plated sheets, PVC tapes, aluminium tapes and foam tapes, were unveiled in line with the company’s aim to address the growing demand for cooling systems in the region.

Demand for cooling systems has witnessed continuous growth in the Middle East, as developers focus on reducing long term lifecycle costs of owning and operating existing buildings, which is one of the largest expenses facing companies today.

This has driven the growth of the Middle East HVAC market, which is currently valued at over Dh4 billion ($1.08 billion)  making it one of the largest in the world.

As a testament to its commitment to the regional market, RWI continues to develop new product solutions that feature more efficient hardware-supporting integrated control systems, thereby resulting in increased productivity and lowered costs, with minimal operational upsets for consumers, said Abu Baker Shaikhani, managing director, RWI.

"Several factors present in the Middle East, including an innately harsh climate, ongoing construction activities and the evolving requirements of investors in terms of quality further strengthens the growth potential within the regional HVAC industry," he noted.

“With demand for cooling services expected to exceed 20 million tons of Refrigeration (TR) over the next ten years, we are committed to supplying high quality to meet the growth for cooling systems among projects in the region,” he added.

According to Shaikhani, RWI has delivered high quality products to major property developments by real estate leaders in the UAE.

"As the only producer of rubber insulation in the Middle East region, the company is the premier source of a versatile range of rubber insulation products that meet the requirements in the oil and gas fields, construction, shipping and automobile industries."

The company delivers its products to more than 90 countries, including the US, Germany, Russia, Canada and Singapore.-TradeArabia News Service