GAC has strengthened its niche position as Asia's leading events logistics specialist with the establishment of GAC Events Asia.

The new service builds on GAC's growing reputation as the service provider to meet the complex and challenging demands of event promoters and organizers throughout Asia, said an official spokesman.

Since the mid-1990s, GAC has successfully managed the logistics for shows staged by Alicia Keys, Robbie Williams, Shakira, The Rolling Stones and Christina Aguilera, as well as World Wrestling Entertainment (WWE) tours.

The company also boasts an enviable track record in the specialised sector of logistics for events, bands and show concerts in the Middle East, handling majority of the entertainment logistics business in Dubai.

The most recent events being Cirque Du Soleil's month-long performance for the Dubai Shopping Festival earlier this year and the famed Roger Waters as well as singing sensation Shakira concerts.

GAC also handled logistics for the PINK concert that took place earlier this month in Dubai.

With an established track record that demonstrates GAC's flexibility in handling a diverse range of shipments and customer requirements, GAC was appointed the logistics partner for the 15th Asian Games held in Doha, December 2006.

Other sporting events GAC has handled include the 2005 World Superbike Championship, 2004 Marlboro MotoGP in Qatar, as well as the UAE Desert Challenge for the sixth consecutive year.

From its regional base in Singapore, GAC Events Asia offers a complete portfolio of services from international air/sea freight, customs clearance, packing, onsite supervision and set-up, as well as contingency planning and preparedness.

Group vice-president for GAC Logistics Bill Hill said the launch of GAC Events Asia is a timely move that capitalises on the region's booming economy and steady growth in the events sector across the board, from entertainment performances and sport tournaments to trade exhibitions and conferences.

The complex and demanding nature of event logistics demands a combination of a strong network, contacts and experience. Trade Arabia News Service