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Mazola’s cancer awareness drive empowers GCC women

DUBAI, October 26, 2015

Mazola, a pioneer of healthy and quality food products in the Middle East, has launched an initiative to increase women's consciousness in the subject of breast cancer during this month, as the number continues to increase each year.
 
Cancer accounts for about 500 deaths per year, according to data from the UAE Ministry of Health.
 
The average age of women who get breast cancer in the UAE is about 10 years younger than women in Europe and US. 
 
A study by Sheikh Hamdan Bin Rashid Al-Maktoum Award for Medical Sciences' Centre for Arab Genomic Studies indicates that cancer is the third leading cause of death in the UAE following heart disease and accidents. 
 
In the UAE, breast cancer is the most commonly diagnosed cancer, with the number of breast cancer cases having increased by around 20 per cent since 2009, according to the Dubai Health Authority (DHA).
 
While most people are aware of breast cancer, many forget to take the steps to detect the disease in its early stages. As part of Mazola’s endeavours, the company held an event in Dubai at The Address Hotel – Marina Mall recently.
 
The event was in partnership with the Women Empowerment Group (WE Group), 10 KSA, and Zahra Breast Cancer Association, as an initiative to shed light on the topic of breast cancer and spread awareness on the subject. 
 
The event was attended by people from across the UAE and by some renowned personalities who formed the panel for the evening including the likes of psychologist Dr Hala Aseel. 
 
Hatun Madani, the brand ambassador for Mazola, also spoke at the event and stressed upon the importance of healthy eating and how the healthiest dishes can be made delicious. Other members of the panel was Reema bint Bandar, a Saudi Arabian princess entrepreneur.
 
Simon Gottfried, vice president at Basateen Food, the brand ownerof Mazola in the Middle East and North Africa, said: “Our philosophy of From the Heart of Nature has always promoted healthier and more natural food habits. And on this occasion of breast cancer awareness month, we want people to remember the importance of a healthy diet as part of the regime in preventing cancer.
 
“Our award winning product range is made using the most organic methods and the purest ingredients, which are ideal for healthy cooking.” - TradeArabia News Service



Tags: Cancer | awareness | drive | Breast | Mazola |

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