Averda, a leading waste management company in the Middle East and North Africa (Mena) region, officially launched Dubai’s first electronic waste (e-waste) collection service in partnership with Dubai Municipality during the ‘Clean Up the World’ campaign.

Other e-waste bins will be strategically distributed around Dubai for public use, said a statement.

The sustainable recycling programme will help further the city’s goals in preserving the environment by reducing the amount of waste sent to landfills, minimising the hazardous environmental impacts of e-waste and assisting in the recovery of valuable material, it said.

Helping to eliminate the negative environmental effects of e-waste like air pollution and toxic emissions, averda’s specialised teams maximise the value of exchanged material through a comprehensive segregation process, whereby material is dismantled and channelled for further processing.

Jeroen Vincent, chief operating officer of the GCC for avert, said: “Electronics like laptops and smartphones have limited lifespans, and as these products age, we are starting to see an increase in e-waste and the need for a specialised solution to manage it.

“Adapting to these evolving circumstances can only be done through creativity and a common purpose, in this case an understanding of the immense benefits of transforming waste. Providing e-waste services for the first time in Dubai is a huge milestone as we continue to work with the city to ensure a green future for generations to come.”

To effectively service the citizens of Dubai, the new ‘smart’ e-waste bin will utilise a single stream collection method, allowing averda to collect different types of e-waste while still implementing a safe collection method.

It has also installed sensors on them to alert averda teams when they are full and need to be emptied.

Hussain Nasser Lootah, director general of Dubai Municipality, said: “We are delighted to partner with averda in launching the first e-waste collection service in Dubai. averda shares our strategic vision to achieve excellence through integrated and sustainable waste. This is part of our wider environmental initiative tackling the harmful effects of electronic waste in landfills.”

The firm has an ongoing partnership with Dubai Municipality in its efforts to become a green city, most recently through the ‘My City, My Environment’ initiative.

As part of the initiative, averda provides approximately 7,000 general waste and other recyclables bins for homes in the Al Barsha 2 and Al Barsha 3 residential areas, in addition to handling manual and mechanical community cleaning throughout the areas assigned to it.

Averda aims to help increase awareness and understanding of environmental best practices in the communities it operates within in an effort to foster a more responsible generation for the future. - TradeArabia News Service