Speed-fit, a leading German fitness centre renowned for its intense body workouts through electromyostimulation (EMS) therapy, has launched its first UAE outlet at Dubai's upmarket Jumeirah area.  

One of the biggest specialized clubs in Europe, Speed-fit said it aims to offer its innovative German technology which helps users to effectively achieve their strength and fitness goals with just two 15-minute workout sessions per week.

Using the principle of electrically-stimulating muscles to contract repeatedly for quick and effective results, Speed-fit offers their patrons maximum results in minimum time, said a statement from the company.

EMS allows for targeted muscles to be worked intensely through electric pulses over a very short period of time, with the added benefit of not putting too much stress on the joints as in a conventional workout using weights or resistance.

This system has had proven results in strength and rehabilitation training among international sports persons and also emerged as a viable alternative to intense workouts for bodybuilders and strength trainers, it stated.

Following the success in Germany, where it operates three gyms, Speed-fit is now targeting Dubai for its first global foray, said its top official.

"Speed-fit's offering is unique in the global fitness market because of the immense benefits we offer the many health and wellness enthusiasts who are extremely pushed for time in today's hectic 24/7 world," remarked Mariam Mohammed Saeed Hareb, the CEO of Speed-fit UAE.

"We are pleased to bring our Dubai customers this highly effective and efficient system that fits right in with their modern lifestyles," she stated.

Mariam has benefited from using Speed-fit herself. “I tried the concept in Germany during my University years. Initially I didn't believe that I could transform my body through just 15 minutes of training twice a week, but it did! That is why I made up my mind to bring this revolutionary new training concept to my home country!," said a beaming Mariam.

Backed by years of German research and technology, Speed-fit is able to deliver efficient solutions for a variety of customer needs,. she explained.

"We offer programmes for a variety of customer goals including: strength-building, body-shaping, bodybuilding, both targeted and overall weightloss, and recuperative needs," she added.-TradeArabia News Service