Abu Dhabi’s Regulation and Supervision Bureau has called its residents and businesses across the emirate to conserve water and electricity as the demands on these resources grow.
 
The bureau has been a campaign that includes key players in the sector, to encourage wiser use of water and electricity to ensure sustainable supplies in order to both meet Abu Dhabi’s ambitious growth plans and the needs of future generations, said a statement.

Rashed Al Rashedi, deputy director general of the bureau, said: “Electricity and drinking water are critical to Abu Dhabi’s development. Apart from regulating the supply of these resources, we are very much focusing on consumption as well. Our ongoing research and pilot projects show that we can all conserve more - and everyone will benefit in the process.”
 
The bureau has been running an awareness campaign in collaboration with the Al Ain Distribution Company (AADC) and the Abu Dhabi Distribution Company (ADDC) that is being run in various media across Abu Dhabi, aiming to achieve three key objectives.

It seeks to raise awareness of the issue, dispel the myths and change behaviour.

Its ultimate aim is to develop a culture of water and electricity conservation that uses existing supplies more efficiently. This would enable to slow down the high investment needed for increasing capacity.

Abdullah Ali Al Sheryani, director of Customer Service at AADC, said: “Despite the government’s plans to increase capacity, we must change people's attitudes and thus behaviour to use water and electricity more wisely. In this regard, our conservation campaigns are visionary.”

Saeed Mohammed Al Suwaidi, acting managing director at ADDC, said: “Abu Dhabi is a water-stressed emirate, and our water and electricity resources are under tremendous pressure from a growing population and ongoing development. It is in everyone’s interests to use these resources wisely as we take our place among the great nations of the world.” - TradeArabia News Service