VaVaVoom, a fashionable health and beauty destination for women, will launch an innovative recycling campaign in Bahrain this month targeting ‘stylish’ customers to do their bit for the environment.

‘Look good and feel great,’ is the message behind VaVaVoom’s cosmetics packaging recycling initiative that is aiming to show the way to recycle used fragrance bottles, lipsticks and mascaras.

Collections points at stores will allow customers to deposit their used toiletry or make-up packaging which will be sorted by VaVaVoom into three major recycling categories: glass, metal and plastic.

Participating VaVaVoom stores in Bahrain will start collecting any old or used fragrance bottles, lipsticks and mascaras from July 8 through August 31 at the Bahrain City Centre.  As a gesture of appreciation, VaVaVoom will reward particiapting customers with a 10 per cent discount voucher to be redeemed in-store anytime in September, 2013.

During the campaign, different in-store and online marketing messages will explain how recycling used packaging can help save energy. For example, recycling one perfume bottle can save the energy needed to light a school class for 10 hours, one lipstick represents a saving of up to 100 watts of power, while energy saved from recycled mascara would be enough to play music for an hour.    

“Every VaVaVoom customer wants to look good and that’s why she enjoys the wide range of international health and beauty brands that we bring together in one exciting store. Now we want them to feel great too, by showing the positive effects that recycling can have on our daily lives in Bahrain.  

Our ‘Look Good and Feel Great’ campaign lets people easily participate in a recycling initiative that contributes to a better environment,” explains Daniel Ritchie, Vice president for the VaVaVoom brand.

“We couldn’t have thought of a better initiative to reward our community and customers for the 10 great years of business we’ve had in Bahrain. We’re extremely thrilled to launch this campaign and are even more excited to see the results such a green programme will have in our community,” concludes Ritchie.

With 26 stores to date, VaVaVoom has presence in five countries across the Middle East in Kuwait, the UAE, Saudi Arabia, Bahrain and Jordan. - TradeArabia News Service