Etisalat, one of the largest telecoms operators in the region, participated at the recent first Ajman Green Economy Conference 2013 to highlight its key environmental initiatives.

The event titled ‘Less Carbon for Sustainable Development’ was held at the Kempinski Hotel, Ajman. The keynote speech, given by Sheikh Rashid bin Humaid Al Nuaimi chairman of Ajman Municipality, featured the participation of various environment experts who highlighted noteworthy environmental projects while setting recommendations that aimed to protect the environment and ways of ensuring fewer harmful gases are emitted.

Etisalat’s focus at the event was on the ‘Emirates Energy Star Programme’ conducted in association with Pacific Control, one of the leading ICT enabled machine to machine (M2M) automation and control solution providers globally.

This scheme is aimed at reducing the UAE’s carbon footprint by 20 per cent. The programme is designed to help companies reduce their electricity consumption in facilities through the use energy-efficient M2M monitoring over Etisalat’s extensive 3G and GPRS networks.

This monitoring allows companies to accurately target and eliminate excessive or unnecessary power use in their businesses.

Sheikh Rashid Al Nuaimi also visited the ‘Emirates Energy Star’ stand where he was briefed on the strategic initiative by Abdulla Hashim, senior vice president, ICT, Etisalat. Hashim highlighted that the programme works towards the implementation of UAE’s strategy in creating a green economy and sustainable environment.

Hashim added: “Etisalat is eager to do our duty to our people, our country and our planet. Our Emirates Energy Star programme gives business the tools it needs to reduce both its energy costs and its carbon footprint. This really is a win/win proposition for business and the whole planet.

“Our participation at the conference helped us highlight our achievements and initiatives in increasing awareness on the environment. This has to be done on an individual as well as organizational level. Experts at the event will engage these enterprises and help them plan on a long term basis.”

The conference was held under the patronage of Sheikh Humaid Bin Rashid Al Nuaimi, Member of the Supreme Council and Ruler of Ajman. The event was also supported by Carbon Dubai, Ministry of Environment and Water and United Nations Development Programme (UNDP). – TradeArabia News Service