Eros Group has announced the fourth series of its Pass it On initiative with Greenfield Community School (GCS), which aims at reducing electronic waste through extending the life cycle of electronic products by giving them to the less fortunate.  

The awareness campaign which is in its fourth year is in conjunction with Take My Junk, a statement from the company said.

Niranjan Gidwani, deputy CEO, Eros Group, said: “We are pleased to announce the Pass it On Initiative with Greenfield Community School. This is the 3rd school we are partnering with and we would like more schools to embrace this initiative.”

Recycling of products in a fast-moving technological world is becoming important as customers seek to upgrade their gadgets must faster than the intended product life. Our partner, takemyjunkuae.com will collect the gadgets from the school and in case of heavy items, from the residence, recycle usable items and donate to the underprivileged. Items which cannot be repaired will be ethically disposed, the statement said.

“Through Pass it On initiative we not only intend to raise awareness on the impact of e-waste on environment but also encourage students, parents and staff to give their unwanted items a new home and a smile to someone” Gidwani said.

The campaign was kick started in Greenfield Community School today with a forum for students, parents, visitors and teachers to tackle the e-waste problem in the UAE. Through the forum, the audience was encouraged to make a commitment to make use of unwanted products by giving them away or passing them on.

During the one month long campaign at GCS, Eros will organise various sessions for the parents to create awareness on the benefits of electronic ‘reduce, reuse and recycle’.

Pass it on drop boxes have been placed in the school where students can put their unwanted electronic items. The team from Take My Junk will collect the items once the box is full and distribute it further to various labour camps located in UAE, the statement said.

Previous campaigns have been successfully held in Gems World School and Dubai British School in the past two years, where students gave away their unwanted items to the labour camps at Al Quoz. – TradeArabia News Service