Alosra Supermarket, owned and operated by diversified retail and distribution group BMMI, has joined the Think Pink campaign in a bid to create awareness about breast cancer and fight the dreaded disease.

Alosra said its employees at the Amwaj and Saar outlets had been wearing pink shirts on all Mondays in October to commemorate Breast Cancer awareness month.

“The Alosra team decided to start this initiative as a mark of support for the fight against breast cancer,” remarked Pavlos Manousos Babiolakis, Alosra marketing executive.

“Our goal was to remind women to get regular checkups, and to raise awareness about breast cancer. By convincing enough people to take one small step, together we can reach an incredible goal in awareness building since early detection is the best prevention possible,” he noted.

“We are extremely proud to do our part to support the Think Pink campaign. This is a cause that hits some of our employees close to home, which is why the idea was met with much enthusiasm from the team," he stated.

"As the health and well-being of our employees, customers and community is at the core of our operations, we hope to make this an annual event at Alosra," he added.-TradeArabia News Service