Luxembourg-based Canadian Mineral Water has joined hands with Dubai's Number 1 General Trading group to officially launch its gold-filtered natural mineral water brand, Gize, in the Gulf region and Yemen.

Speaking at the launch on the sidelines of Gulfood expo, Babak Alikaram, the export manager for Canadian Mineral Water and Jasem Al Shehhi, chairman of The Number 1 General Trading said the non-alcoholic luxury drink is now available in the UAE, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia and Yemen.

On the sales partnership, Alikaram said, "In opting for Dubai-based The Number 1 General Trading, Gize has chosen an experienced distributor for its expansion in the Middle East."

He pointed out that luxury was booming around the globe, particularly in the Middle East. 'The desire and enjoyment evoked by exquisite taste that tickles all the senses from the eyes to the palate are also ever-present at Gulfood 2012,' he remarked.

'Wherever people are looking for greater pleasure and joie de vivre, Gize is the ideal companion: in luxury hotels, starred restaurants, delicatessens, wellness centres, spas and the luxury industry,' he noted.

“Our new partner offers everything an extremely successful collaboration needs. It is important to us that we work with companies that support our strategy, companies that love luxury and share our enthusiasm for the special things in life,” Alikaram added.

Al Shehhi said working with Gize represents 'an outstanding enrichment of our product range.'

'Gize is a top-tier water. We see great potential in this product, which is particularly suited as an aperitif, an accompaniment to a one-of-a-kind dinner or as a mixed drink – for all those who wish to enjoy life’s finer things in style,' he added.

According to Alikaram, the source of the luxury, gold-filtered natural mineral water is located at Spa Springs (Nova Scotia) in the extreme east of Canada.

'As it passed through layers of rocks that formed more than 200 million years ago, it achieved a purity and degree of mineralization that is of exceptional quality and without equal,' he noted.

'This water was already praised as a fountain of youth and a healing spring 500 years ago,' Alikaram revealed.

'Gize is not only available in its classic, pristine form with and without carbonation as Gize Still and Gize Sparkling, but also in four sophisticated compositions: Lemon-Elderflower, Raspberry-Ginseng, Pear-Vinegar and Pineapple-Coconut,' he added.-TradeArabia News Service