GE Healthcare is highlighting its next-generation products and solutions in radiography and radiographic fluoroscopy (Rad/RF), mammography, body composition and bone densitometry at Arab Health 2012.

The region’s premier health sector exhibition began yesterday (January 23) and will come to a close on January 26 at the Dubai International Convention & Exhibition Center, a statement from the company said.

Aziz Koleilat, general manager, GE Healthcare, Middle East, said: “The innovative solutions are part of GE’s healthymagination commitment to creating better health for more people across diverse clinical and geographic settings to help make patients’ and providers’ experience with X-ray a comfortable one. These technologies also complement the region’s focus on reducing healthcare costs through an earlier model of healthcare, focused on early and efficient diagnosis that makes treatment potentially more affordable and effective.”

SenoBright, GE’s contrast enhanced spectral mammography (CESM) technology that is on display at Arab Health, aids physicians in breast cancer diagnosis by producing images that illuminate and highlight contrast-enhanced areas.

GE estimates that by 2020 more than 1 million women worldwide will be examined using SenoBright, leading to more productive diagnosis paths for nearly 250,000 women, the statement said.

It pioneered mammography technology nearly a half-century ago. “With SenoBright today, GE continues that fight against breast cancer with a suite of advanced mammography products that were developed to provide high-quality, low-dose imaging and a compassionate, patient-focused experience,” Koleilat said.

GE recently announced a global healthymagination commitment to deliver better care to 10 million patients by 2020 through $1 billion in dedicated cancer research and development beginning with a focus on breast cancer.

Its innovative digital wireless X-ray detector, FlashPad, is designed to enable flexible positioning and is powered by advanced applications for increased diagnostic confidence through high quality imaging, it said.

FlashPad is at the core of several Rad/RF products, including a new platform of mobile X-ray systems offering improvements from its predecessors in reliability, accessibility and flexibility.

Highlighted by the fully digital Optima XR220amx, these new mobile systems are designed to expand access by bringing digital X-ray directly to the emergency room, intensive care unit and other clinical settings.

These powerful compact systems offer ergonomic improvements that can streamline transportation and help improve patient positioning. This point-of-care capability is complemented by user-friendly touch screens, immediate start-up capability and more storage.

Obesity is a growing global health challenge impacting more than 300 million people worldwide. Some 34 percent of the adult population in the UAE is affected by obesity, according to the World Health Organisation.

Since excess body fat has been linked to heart disease, hypertension, stroke and Type 2 Diabetes, monitoring body composition and measuring fat levels can help identify individual risk factors and facilitate improved health, performance and longevity, the statement said.

Building on GE’s vision of better health for more people, GE’s new technology, CoreScan, is a widely accessible body composition application on the GE iDXA system that quickly and accurately quantifies visceral adipose tissue (VAT), or visceral “belly” fat, during body composition analysis. CoreScan helps physicians assess, manage and treat obesity-related diseases.

GE Healthcare has several decades of presence in the Middle East region, and its technologies support a majority of hospitals, it said.

Now in its 37th year, Arab Health is expected to host over 70,000 healthcare professionals, and will feature over 3,000 companies from around the world. – TradeArabia News Service