Pfizer has launched of its new advanced Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children.

The Gold range of infant and follow-on formulas, and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.

Globally, in 2010 around 43 million children under the age of five were overweight. Proper nutrition means getting an optimal balance of nutrients; however too much of certain nutrients – even those that are important for a child’s development – can negatively affect long-term health outcomes.

“We are focused on meeting the nutritional needs of the world’s youngest populations. We recognize that this is an enormous responsibility and are committed to helping establish a critical nutritional foundation,” said Amy Schulman, Business Unit Lead, Pfizer Nutrition.

“By drawing upon Pfizer’s innovative science core, we are now introducing the first of a series of clinically-based nutrition products that help provide the optimal nutrients for children.”

“Experts have identified several nutrients (vitamin A, vitamin D, iron, zinc and iodine) for which older infants and young children are at risk of consuming in lower than recommended amounts,” said Patricia A DeRusso, MD, chief medical officer, vice president, Pfizer Nutrition.

“The Gold range was specifically designed to provide older infants and young children with 100 per cent of the US Daily Reference Intakes of vitamin A, iron, iodine and zinc when fed as directed, and also to meet AAP-recommended levels of vitamin D.”

“Further, the new GOLD range contains less protein to support healthier rates of growth, as well as fortification of the Second, Third and Fourth ages with oligofructose, a soluble fiber, to promote gut health,” she added. – TradeArabia News Service