BinSina Pharmacy, the oldest pharmacy operator in the Dubai, has been recognised as a 'UAE Superbrand' for the third consecutive time. The 45-year-old brand was the only retail pharmacy brand to be given this recognition.

“We are honoured to be recognized as a UAE Superbrand. When BinSina Pharmacy opened in 1965 in Nasser Square in Dubai, no one ever imagined that this brand would evolve into the UAE's leading pharmacy chain,' said an elated Ayman Hanbali, marketing manager, BinSina Pharmacy.

'In fact, it was the first ever licensed pharmacy in the Dubai. From just 12 staff members to the present strength of 250 employees spanning 16 different nationalities, the company has grown from strength to strength,' Hanbali recalled.

'The very fact that the pharmacy has increased its retail space by 54 per cent in the last 18 months to 55,000 square feet is one proof of the vitality of the brand,' he added.

Only brands that achieve the level of recognition set by the Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the winning brands. Superbrands is an independent organization which hosts the annual tribute event to recognize the UAE’s best brands.

BinSina Pharmacy succeeded to become the ultimate health and beauty destination for UAE consumers, providing the most extensive range of health, beauty and skin care products, said Hanbali.

As the oldest pharmacy operator in the Dubai, the pharmacy's success is founded on customer loyalty garnered through the years. BinSina has five million customers visiting its pharmacies each year and serve up to 14,000 customers a day.

According to him, BinSina is a locally grown business with international standards, 21st century branding with local heritage and flavour.

'The differentiating factors that help in providing an excellent service are its locations, which are carefully selected on the basis of accessibility, availability of medicines, selection of non-prescription items, hours of operation, professional and customer-friendly service,' he added.-TradeArabia News Service