GlaxoSmithKline (GSK), a leading healthcare company, has launched a new version of its Sensodyne toothpaste, which is said to provide relief from the pain of sensitive teeth in 60 seconds.

Sensodyne Rapid Action is the answer for the large number of people who suffer from sensitive teeth but do not treat the problem, a statement said.

Tooth sensitivity is a common problem affecting one out of three consumers, yet many do not actively address the problem. A large number of sufferers try to ignore their sensitive teeth or develop ways to avoid the pain, for example, by changing the way they consume certain food and drinks or avoiding them altogether.

Also, some people choose to ignore this problem since they have a hectic lifestyle and do not have the time to look for a solution.

For those sensitivity sufferers looking for a quick and easy solution, the new Sensodyne Rapid Action can be massaged directly onto the exposed sensitive dentine for sixty seconds, and hence provide rapid relief from the pain of sensitive teeth.

Plus, Sensodyne Rapid Action provides the benefits of an ordinary daily toothpaste including all-round protection, cleaning and freshness, the statement added.

“Sensitive teeth can start in late teens and – if untreated – can infringe the enjoyment of certain food and drinks,’ said Mohammad Otaibi, group brand manager GSK Consumer HealthCare.

“That is why people adopt all sorts of behaviors to avoid the pain of sensitivity, but the simplest solution is to use a toothpaste that is specially designed for sensitive teeth. The new Sensodyne Rapid Action provides a physical seal against sensitivity triggers and, used twice daily, it provides long-lasting protection from sensitivity,” he added. – TradeArabia News Service