Nestlé Middle East has joined forces with the Pan Arab Osteoporosis Society (PAOS), to launch a region-wide initiative to boost bone health knowledge and preventative action.

The 'Nestlé Strong & Healthy Bones' initiative addresses the need to propagate bone health knowledge in the region to help prevent Osteoporosis. This need is reflected by the high number of women thought to be at risk of bone fracture, according to recent studies.

The initiative will see several education programs and active campaigns rolled out across the region in the coming months.

“Nestlé has 140-years of expertise in nutrition, health and wellness which have always been put in the service of consumers,” said Jean-Louis Chaumeil, chairman and CEO of Nestlé Middle East.

“Our strength comes from a very well founded research heritage having the world’s largest private nutrition and food research capability, our strategic alliances with scientific organisations and professional health bodies, and a wealth of knowledge of consumers’ requirements and preferences when it comes to food and nutrition choices.'

“Today, we are confident that our partnership with the Pan Arab Osteoporosis Society will bring consumers in the Middle East more valuable resources and services to help them better understand the importance of building and maintaining strong bones in preventing bone disease, and help them translate such knowledge into positive lifestyle changes to ensure lifelong bone health and mobility.”

“Most recent studies have pointed out the prevalence of low bone mass among women in the region, as 35 per cent of women over the age of 50 in the Middle East suffer from Osteoporosis,' stated Dr Gemma Adib, president of the Pan Arab Osteoporosis Society.

'Raising awareness about the problem among the general public and health professionals alike is one of our objectives at PAOS.'

“Nestlé Middle East has realized the need for products that could help women maintain strong bones, and has therefore developed the leading adult powdered milk Nesvita pro-Bones, which provides women with the combination of nutrients necessary for bone health,” added Kumaran Nowuram, business executive manager- Dairy at Nestlé Middle East.-TradeArabia News Service