BinSina Pharmacy and Acorn Research have joined hands to launch a one-of-a-kind research tool that will enable all healthcare and pharma companies to access real time market, customer and competitive intelligence.

The partnership means the two will use award winning, intelligence-based survey solutions to revolutionise both the healthcare system and the nation's pharmaceutical industry to enable research-based decision making.

“This step marks a significant leap in terms of leveraging state-of-the-art solutions to upgrade pharmaceutical and healthcare services in the region,” said Ayman Hanbali, marketing manager, BinSina Pharmacy.

“Acorn Research will utilise the latest in field research and benchmark surveying techniques using touch screen survey devices to capture feedback from visitors to BinSina Pharmacy,” added Ameera Youssef, regional research director, Acorn Research.

'This tool will ultimately supply the healthcare industry with market and customer intelligence. We will be able to conduct both customised and syndicated research, a buyers’ profile study and eventually map certain pharmaceutical products and tailor made research solutions for industry players.'

'This research will be of particular importance to the pharmaceutical, insurance and healthcare providers. This initiative could also be of importance to the health authorities as it can be a direct communication and feedback tool in real time for tracking information, suggestions or complaints.'

Youssef said the benefits of this multi-use tool are huge. Customer intelligence can enable senior level to define, understand and measure the customer experience, identify customers’ needs, perceptions and expectations, maximise loyalty and retention, gain market and competitive intelligence  and can also be used for product testing.-TradeArabia News Service