Arabian Radio Network (ARN), has launched a breast cancer awareness campaign titled ‘The Pink Drive’ across its nine radio stations.

Focusing on preventive measures and early detection techniques to reduce fatalities, the awareness campaign is running for 23 days, from October 29 to November 20.

ARN has partnered with Medcentre to provide free screening by a female general physician to 1,000 listeners at its various locations in the UAE.

'As one of the most prevalent types of cancers diagnosed among women, breast cancer can prove fatal if left undetected in the early stages,' said Steve Smith, chief operating officer of ARN.

'Through our partnership with Medcenter, ‘The Pink Drive’ campaign aims to fight a disease that affects women and can devastate their families more than any other ailment.'

'We believe by combining the reach of one of the largest radio networks with the expertise of Medcentre’s highly qualified medical practitioners, this partnership will emphasise the significance of preventive measures including ways to encourage women to opt for regular screenings,' he added.-TradeArabia News Service