PCCI Group, a leader in customer experience and operations outsourcing, has announced the appointment of Juan Bezón as its chief commercial officer.

Bezón has been entrusted with overseeing the company’s operations in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman markets as well as strengthening PCCI Group’s position of providing full multi-channel customer experience services, which will enable customers to not only enhance their total customer life cycle, but also assist them in becoming market leaders in an efficient and profitable manner.

He will also be responsible for growing PCCI Group’s market share in the Middle East as well as emerging markets within the region across the public sector and various industries such as banking, telecom and IT.

Before joining PCCI Group, Bezón worked as the marketing vice president for Sapphire, a subsidiary of Saudi Telecom Company, and was responsible for the value proposition, pricing and the customer journey definition of this mobile operation in Saudi Arabia.

“We are delighted to welcome Juan to PCCI Group. His experience will be invaluable as we extend our innovative offerings in the Middle East especially in the public sector, retail and telecom markets,” said Nidal Kamouni, CEO, PCCI Group.

“His proven experience in transformational customer engagement and digital transformation projects in Europe, Latin America and Middle East, are key components of the new values and services that PCCI is building and sharing with their clients in this new digital world, which will allow them to grow and transform their business by improving the whole customer experience.”

“PCCI Group is a unique organization within the industry and I am confident that my experience and knowledge will help the company drive the desired growth and success in the region. One of my key objectives is to expand on the strong customer base in the Middle East, which the company has witnessed in the last quarter,” said Bezón.

“The Group’s focus will be on providing a unique multi-channel customer experience, leveraged on proven outsourced delivery capabilities, to customers in the UAE and across the Middle East, Europe and Africa,” he added. – TradeArabia News Service