Qatar Entertainment Company (Tasali) has announced the arrival of KidZania edutainment concept in Qatar, as a joint venture partnership between Aspire Zone Foundation and Sharaka Holdings.

As part of the landmark announcement, KidZania unveiled its first sponsorship milestone at a signing ceremony with Qatar National Bank (QNB).

KidZania will offer children the opportunity to play ‘adult jobs’ in up to a 100 pretend roles ranging from being a journalist, dentist, beautician, news reporter and actress to a fireman.

The indoor theme park will be set in a city that is built to scale for children, complete with buildings, paved streets, vehicles and a functioning economy.

Tasali chairman Sheikh Abdulla bin Ahmed Al Thani said: “KidZania as an edutainment concept is perfectly aligned to the Qatar National Vision 2030 of building a sustainable, prosperous society which is just, caring and based on high moral standards.

“In a fun role-playing environment, the KidZania experience teaches kids values that cannot be easily imbibed in traditional classrooms. We believe KidZania Doha will also help young children in Qatar understand the importance of various professions and enable them to make informed choices as they grow.

“We are proud to be playing a positive role in teaching and influencing the minds of the youth who hold the future of our beloved country in their hands. KidZania Doha promises to be very special with unique experiences and establishments that are planned just for Qatar. We are coming in big. And we are coming in strong,” stated Sheikh Abdulla.

Under the QNB sponsorship, a KidZania miniature word will provide children with the ability to learn basic banking services through its miniature branch and ATMs. They will be able to spend, save and invest their kidZos, KidZania’s currency.

Through the role-playing concept and QNB’s branch, children will discover the challenges of being a banker as well as empower tomorrow’s generation to be financially aware and responsible.

Yousef Darwish, general manager - Group Communication at QNB, said: “We are delighted to be able to interact with our future customers and employees. We hope this is the beginning of lifelong engagement with the brand.

“QNB is always interested in the welfare of our younger generations, and this centre marks a great opportunity for our children to play and learn in a controlled environment, while gaining the future skills that will help them in their future adult life.”

KidZania Doha will be located at the popular Aspire Zone in Doha, Qatar. A prime location adjoining both the Villagio and Hyatt Plaza, it will complement the existing offering of shopping, leisure, sports and natural environs of the adjoining Aspire Park to make the entire zone into a destination of choice in Doha. - TradeArabia News Service