Jeddah-based technology company Midwan is pioneering high-tech edutainment in the Middle East with its innovative combination of 3D learning, hologram and virtual reality solutions.

It has developed a futuristic range of products which have almost unlimited applications in education, medicine, industry and edutainment, said a statement.

Midwam’s new digital centre is the largest interactive venue in the Middle East and demonstrates Saudi Arabia’s commitment to supporting the advanced technology available in the region today, it said.

The firm recently entered into a partnership with Eon Reality, a US-based technology provider, and provides its world-leading virtual and augmented reality technology, comprising hardware, software and content development, which have applications in education, entertainment, medicine and industry for both the government and the private sector.

Sheikh Saleh Kamel, chairman of the Jeddah Chamber of Commerce, said: “We are proud to support this shining example of Saudi Arabian innovation which is setting the standard for the rest of the world. The creation and use of technology in the Kingdom is at an extremely sophisticated level, which benefits all sectors within our society.”

“The Jeddah Chamber of Commerce is committed to fostering and encouraging local enterprises and talent, and it is this sort of initiative which enhances the diversification of the local, national and regional economy,” he added.

Badr Zuhair Fayez, chairman of Midwam, said: “It’s testament to the strength of the Saudi economy that we are able to launch our company in this region. We’re extremely proud of our technological achievements, which we consider to be world-class, and honoured by the support we’ve received from the government, which has enabled us to accomplish our dream – to bring the most up-to-date technology from this region to the world, for the betterment of humankind.”

Midwam has developed technology which enables students to experience a 3D library through which they can study a variety of subjects including oceanography, astronomy and biology, amongst others, in a completely new way.  - TradeArabia News Service