Tamkeen and Unido, through the Arab International Centre for Entrepreneurship and Investment (AICEI), are organising a workshop aimed at promoting entrepreneurial culture.

The specialised joint workshop titled 'Developing a Strong Brand Identity' will be held on February 4 at the Ramee Grand Hotel in Seef district, reported the Gulf Daily News, our sister publication..

This joint workshop between AICEI and Tamkeen is the outcome of the agreement to launch the '24 Entrepreneurship Workshops Programme'.

This workshop is the first in a series which aims at encouraging entrepreneurship and innovation among Bahrainis.

The workshop will be conducted by Liban Pack managing director Suha Atalla, who's an international expert specialising in building and developing a new brand identity.

She will also highlight the importance of packaging as a marketing tool and the components of a successful brand.

In addition, the workshops intend to provide practical services for the growth and development of Bahraini enterprises. All Bahraini entrepreneurs and those seeking to start a business are eligible to attend, the report said.-TradeArabia News Service