Cass Business School Dubai, part of City University London, has launched a business research and consultancy service aimed at assisting Mena clients.

Cass Consulting plans to solve business problems and identify growth opportunities by providing credible, tailored and independent insight and recommendations from world-renowned academic consultants.

Cass Consulting is launched in direct response to growing demand from clients in the region for academic consulting services, and is a complement to Cass Business School Dubai’s expertise in business management and financial and professional services, a statement said.

Through Cass Consulting, Mena clients will have access to leading London-based professors and local experts based in the GCC, while also benefitting from Cass Business School Dubai’s strong links with practitioner communities and regulatory bodies such as the Dubai International Financial Centre (DIFC).

Ehsan Razavizadeh, regional director of Cass Business School, City University Mena region, said: “At Cass, we emphasise the importance of applying knowledge for a practical purpose. By taking theoretical, academic research and applying it to real-world contexts, we are confident that the Mena business community will benefit greatly from the innovative and insightful solutions that Cass Consulting provides.”

Globally, the school’s academic consultants have completed successful projects for major businesses, government and other significant institutions including UBS, Microsoft, Barclays Wealth, BNY Mellon, Deutsche Bank, Ernst & Young.

As part of this new endeavour, Cass unveiled Cass Knowledge, a new website for its professionals and practitioners to access leading academic thought and research. The new site features videos, podcasts and InBusiness – Cass’s research focused publication. – TradeArabia News Service