Education and healthcare sectors in the GCC have emerged as new growth destinations for interactive digital signage solutions, a new report said.

Advanced Interactive Media Solutions (Aims), a Scala Middle East partner and GCC market leader in digital signage solutions, has revealed that the successful implementation in various sectors such as retail, hospitality and banking, has helped create greater awareness about the business value and the impact on the bottom line of digital media applications.

Ahmed ElRidi, CEO of Aims, said: “Digital signage can serve as a dynamic, intuitive and interactive communication platform, which is crucially important in the day-to-day operations of schools, universities and medical institutions. Installing digital signage solutions helps free key resources from non-core business functions, thus creating more opportunities to focus on premium-quality education and healthcare services.”

Digital signage can be used as a reliable and versatile emergency broadcast system by education institutions, with the added benefit of having a user-friendly tool to communicate up-to-date and relevant information to students, visitors, staff and other target audiences, a statement from the forum said.

Moreover, using a digital signage network will enable schools and universities to manage their emergency broadcast system, mobile TVs, information systems and interactive kiosks from a single location.

Digital signage is likewise being increasingly adopted by hospitals, clinics and other healthcare facilities as a unified solution to inform, entertain, and help patients and visitors feel comfortable, the statement said.

Medical institutions can set-up touch-screen kiosks or signage monitors that will provide all needed information, assisting patients in getting around the hospital and in accessing information about particular illnesses and disorders together with recommendations for home care. This minimises the pressure on doctors and the nursing staff, allowing them to focus on providing quality healthcare.

Aims integrates the power of Scala content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region, it said. – TradeArabia News Service