Dubai-based Insight Discovery has announced the launch of an innovative management tool that allows companies to monitor how engaged their employees are with their business.

EmPulse is a tool that offers firms regular feedback from their staff, said the boutique research firm which specialises in employee engagement and customer studies.

"It can be used to gather vital intelligence about the views and opinions of employees, allowing management to monitor the success of new initiatives and change, as well as the opinions of staff about their specific roles within their workplace, said Insight Discovery CEO Nigel Sillitoe at the EmPulse official launch on Tuesday.

"EmPulse enables management and human resource departments to understand the thoughts and feelings of their employees in real time," Sillitoe said.

"By engaging with their staff through EmPulse, companies can become aware of - and help to stop - problems from escalating at an early stage," he added.

Insight Discovery collates and analyses the views of employees of each company that joins the EmPulse service in total confidence for the employees.

All opinions and views are completely confidential, meaning staff can be totally honest in their feedback.

"Genuinely honest and reliable employee feedback is a valuable management tool, but is surprisingly rarely available to managers," Sillitoe added.

EmPulse allows four questions to be put to employees every month; the fourth question is always: "How satisfied are you in your current role?"

EmPulse can be used to gather different types of information such as recognising star performers, and benchmarking employee satisfaction scores, he added.-TradeArabia News Service