The second annual BETT Middle East will showcase the latest technological enhancements improving productivity and efficiency in a learning environment.

To be held at the Abu Dhabi National Exhibition Centre (Adnec) in Abu Dhabi from October 25 to 26, 2011, the event will welcome a variety of distinguished speakers and exhibitors.

Endorsed by the Abu Dhabi Educational Council (Adec), BETT Middle East 2011 is organised by Emap Connect, and co-located with Building Future Education (BFE) Mena. The event will provide industry leaders and professionals with powerful and abundant learning opportunities.

The first edition of BETT Middle East showcased the latest technological advances in education to over 2,200 educators from across the Mena region. Visitors and speakers consisted of senior policy makers, influencers and educational leaders, as well as trade and channel buyers including resellers and distributors from the UAE, GCC and wider Middle East regions, all of who contributed to the event’s outstanding success.

The Middle East region has over 92,500 public educational institutions and more than 50 million students with an education budget of $55 billion. BETT has a reputation of being the leading global event for educational technology and solutions. BETT Middle East 2011 looks to build upon that reputation offering a unique platform for industry leaders and exhibitors to network and build profitable relationships.

BETT Middle East will feature two key events; Education Leaders @ BETT Middle East will be a discussion and networking conference focused on leveraging the potential of ICT to transform teaching and learning in the region and attended by senior officials from ministries of education, higher education, manpower/human resources and technology.

The Higher Education ICT Forum @ BETT Middle East will be a gathering point for senior IT professionals working in the region’s key universities and colleges. Delegates will explore how institutions can use ICT to adapt to changing teaching and research requirement, control costs, improve efficiency and sharpen competitive advantage in the higher education market place.

Paul Dunne, managing director, Emap Connect, said: “BETT Middle East is a comprehensive conference and exhibition showcasing the latest technology to promote innovative and collaborative learning. The Middle East has invested a significant amount into the education industry. We are certain that the speakers and exhibitors will provide visitors with the necessary mindset and tools to enhance the standards of education in the MENA region further, building on the success of last year.” -TradeArabia News Service