Synovate Business Consulting (BC), the strategic consulting arm of leading custom market research firm Synovate, has announced a top team for Mena as part of its regional expansion plans.

Karthik Ramamurthy, head of Synovate BC India will now lead Mena and India office, while Rashid Al Banna, a management consultant with 17 years of experience, will lead Synovate BC operations for the UAE and Saudi Arabia, said a company statement. 

Ramamurthy has major growth ambitions for Mena region. “We have been remotely servicing clients in Mena for a long time, and to further give impetus to our presence, we have recruited Al Banna as another senior resource to service our clients in the region.'

“Further, we are uniquely positioned in the marketplace: our clientele derives value from our ability to provide robust market intelligence, enabled through Synovate’s strong global presence; and clients partner with us to realize their global ambitions based on our proven strategy tools, to get a firm foothold in new markets and expand in existing ones,” Ramamurthy said.

Al Banna, who is well versed on business growth in Mena, sees immense potential in the region. 'These are quite encouraging times for business, with the recovery now on track in our region following the tough global recessionary period,' he noted.

'Synovate is uniquely positioned to be a partner in the growth of our global and regional clients as our expertise in emerging market business advisory services is empowered by our dual market research and business consulting capabilities under one roof,' he added.-TradeArabia News Service