Mohammed bin Rashid Al Maktoum Foundation has established new links with European publishers and book agents during its recent Europe tour for promotion of the inaugural Dubai International Children’s Book Fair to be held in February.

The Maktoum Foundation team led by Jamal Al Shehhi, CEO of the Dubai International Children’s Book Fair, highlighted emerging opportunities in Arab literature and created awareness about the upcoming Dubai book fair.

Al Shehhi conducted a special presentation about the Book Fair and the Arab book and publishing market at a roundtable meeting with European publishers and agents in Munich, Germany.

The special presentation also focused on the main objective of Book Fair to cultivate the reading habits of Arab children by enhancing the quality of children's literature in the region.

The campaign drew a positive response from several European publishers and agents, who have been attracted by the new business tools and support facilities being offered by Dubai International Children’s Book Fair, said Al Shehhi.

'Arab children's literature represents significant growth opportunities for the publishing industry and it is our goal to encourage international publishers to contribute in developing and enhancing the quality of literary work in this niche market,' he noted.

'The presentation and networking activities we have conducted helped us establish strong links with European publishers, writers and agents who are keen to offer their ideas and explore various creative projects in Arab children's literature.'

'Moreover, several European publishers are now very keen to participate in the Dubai International Children’s Book Fair,' Al Shehhi added.

Dubai International Children's Book Fair, which will debut from February 3 to 10 at the Dubai International Convention and Exhibition Centre, is a dedicated exhibition and conference established by Mohammed bin Rashid Al Maktoum Foundation to support the development of children's literature in the Arab World.-TradeArabia News
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