Dubai Media Incorporated (DMI), a creative services group in the Middle East, has entered into a strategic partnership agreement with Dubai Quality Group (DQG) to develop quality standards in the field of media work.

The agreement was signed by Faisal Abdullah, DMI board member, and Osama Al Rahma, vice-chairman of DQG. As investor partner, DMI will lead by example in adopting best standards and high quality programmes endorsed by the Dubai Quality Group.

The agreement comes at a time when Dubai is gaining global recognition as the region’s media hub that relentlessly promotes a free expression of creativity among the media community.

Abdullah said the partnership will successfully enhance the business environment in the UAE through the implementation of world-class quality standards. 'It also serves as a testimony to DMI’s focus on achieving best quality standards through joint co-operation that will benefit both sides,' he noted.

'Dubai enjoys a profound reputation for its adherence to stringent principles. We will continue to focus on the implementation of the best international standards in a way that will further contribute to establishing Dubai as a leading quality and excellence destination,' he added.

Focusing on innovation and quality,  DMI is highly committed to creating a competent generation of Emirati nationals that is equipped with the skill sets to effectively convey the image of Dubai and the UAE on the international arena.

DMI also aim to reach the maximum number of viewers through broadcasting creative, respectable and relevant television content, he explained.

DQG is the premier driving force in a countrywide initiative that aims to improve the UAE's business environment through enhanced quality standards.

Apart from organizing lectures, workshops, seminars and conferences, DQG offers its partners a spectrum of specialized services in quality, as well as consultancy and recommendations.

Al Rahm said: 'The media sector in the UAE is one of the most vital and developed sectors in the region. We pledge to provide all the necessary support to maintain the high level of quality of media services.'

“The partnership agreement underlines the important role played by DQG in providing the needed support to establishments and companies in the UAE to develop their services and maintain a high level of quality and a developed business environment in general,” he added.

DMI boasts of five channels under its umbrella including Dubai TV, Sama Dubai, Dubai Sports, Dubai Racing and Dubai One, in addition to the News Centre.

The channels present creative and meaningful television content  through its high-quality programmes that meet the aspirations of viewers of various sectors and age categories.-TradeArabia News Service