Venture Simulations Ltd will launch its award-winning business simulation game at Gulf Educational Supplies and Solutions (Gess) 2009, aimed at the Middle East education sector particularly business colleges and universities.

Participating for the first time at the event, which  will take place from March 10 to 12 in Dubai, the company will demonstrate SimVenture, the UK’s Serious Game of the Year, to the local and regional visitors and educationists.

Using SimVenture, students as young as 15 years old are provided with a powerful educational resource on business, enterprise and related subjects, said a statement.

“While most people dream of running their own business, students can now actually setup and run their own virtual company in an engaging way without the worry of associated risks. SimVenture is contributing to the business education knowledge and skills of young adults with a strong impact on regional and national economies,” said Peter Harrington, director, Venture Simulations Ltd.

SimVenture is a flexible resource containing a wealth of up-to-date information easily integrated into any business curriculum. Used in a variety of learning environments, the simulation game has incorporated core elements featuring business start-up and entrepreneurship.

SimVenture can be played individually or by groups of students offering a hands-on experience of a real business environment including the ups and downs of being an entrepreneur. A powerful learning resource used by universities, colleges and schools, the challenging game is highly engaging, authentic, and develops teamwork as well as greater entrepreneurial thinking.

“The Middle East is fast developing in almost every aspect and is currently becoming the business portal for both Eastern and Western countries. Through GESS, the company is able to showcase SimVenture as an alternative way to teach young students how to set-up their own business in the future,” added Sue Rothwell, group event director of Fairs & Exhibitions, organisers of Gess 2009.-TradeArabia News Service