Online recruitment portal CareerJunction Middle East has launched the UAE’s first client-centric mass media campaign, aiming to build awareness for job listings posted on its website.

“The campaign is about providing high visibility for our clients’ jobs. The initiative serves an additional purpose of attracting top-tier talent,” regional operations manager Ihab Hashwa said.

“We have been advertising in print for a while now, featuring our clients’ top three job advertisements every week. However, we decided to raise the bar a little higher by advertising on the radio, which has proven to be an ideal medium for reaching out to a wider target base.”

Based in Dubai, the portal recently achieved more than 20,000 registered users, or ‘CareerSeekers’ in less than six months, since its launch in January this year.

Operating in South Africa for more than 11 years, CareerJunction Middle East has already earned a credible standing across the region for its unique online recruitment solutions. – Trade Arabia News Service