Forsa Foundation, the non-profit division of Forsa, unveiled details of the Executive Management Programme for Women which was recently launched under a strategic alliance with Insead, one of the world’s top 10 business schools.

Forsa, the top investment company, and a subsidiary of Dubai World, is created for women by women and aspires to attract and engage female investors, partner with successful female entrepreneurs and develop women business leaders, said an official spokesman.

The Forsa-Insead Executive Management Programme for Women is now open for enrollment in the UAE, with a range of modules set to offer women business leaders in the region the opportunity to further enhance their leadership role and management expertise.

The programme which has been tailor-made to accommodate the schedule of women executives is divided into six modules of one week over a period of one year. Upon completion, graduates will receive an internationally recognised post graduate diploma.

“Forsa-Insead Executive Management Programme for Women is now open for enrollment. The initial response to this course since it was unveiled in November is overwhelming. Our alliance with Insead is evidence of our commitment towards women in the region to accelerate their growth in their industries, through the development of key skills necessary in today’s competitive business environment. We are confident that the program which has been structured under six different modules will shape the future of women business leaders in the region,” said CEO of Forsa Shamsa NoorAli Rashid.
 
With the aim of becoming a key driver of growth for women business leaders in the Middle East and North Africa region, Forsa uses an integrated approach to provide women a platform to pursue their financial goals.

Forsa's offerings include investment products, entrepreneurial opportunities and professional expertise.

The Forsa-Insead Executive Management Programme for Women will be conducted at Dubai Women’s College (DWC); a part of Higher Colleges of Technology. The college has been instrumental in building a strong pool of women in the workforce and our association with DWC strengthens the commitment that both Forsa and DWC have towards the empowerment of women with a focus on education.   

The first module, which begins on April 20 is aimed at educating students with the fundamentals of business management, which includes marketing, operations and decision making.

Students then go on to other modules which take a micro view of business management and includes such skills as statistical and qualitative analysis, competitive strategy and value innovation and finally how to develop talent within your organisation.
The final two modules are designed as more of a macro exercise on managing a business, enabling students to think outside of their paradigm and understand how external factors such as international politics and economies can affect a business.

The last module is designed in a way to help students implement the skills gained from prior modules to develop a leadership plan, set clear goals and deliver results. During this module, students understand the importance of detailed implementation in order to gain results.

“Our alliance with Forsa allows us to provide a specialised programme that has been designed to focus on the empowerment of women in the region. We are proud to be partnering with Forsa in the UAE to conduct this unique program which will give women executives an opportunity to gain the necessary knowledge and skills to support their ambitious journey to the top,” said principal director, Partner Development, Asia Pacific and the Middle East, Insead, Antoine Ting.

The Forsa-Insead alliance comes at a time when the region is making concentrated efforts to encourage women into the workforce as well as boosting their career paths. Simu