Disney Institute is bringing its professional development programme, "The Disney Keys to Excellence", to Dubai on October 24.

Sponsored by The Emirates Academy, the full-day event will give business professionals a chance to discover the business behind the Disney brand.

The programme will introduce participants to Disney business strategies that they can easily implement in their own organisations.
    
 “Professional development programmes that we offer to groups meeting at the Walt Disney World Resort have proven extremely popular,” said Walt Disney Parks and Resort’s senior vice-president George Aguel.

“Community leaders around the country started asking us to bring similar programs to their cities, and ‘The Disney Keys’ program does just that. Participants will discover Disney success stories and learn about management philosophies and behind-the-scenes operations that have made the Walt Disney World Resort a benchmark for businesses around the world,” he said.

 “What makes the Disney learning experience so different and meaningful,” says Aguel, “is that we don’t simply teach theory. We showcase philosophies and strategies that have made the Walt Disney World Resort a success – ideas that are easily adaptable to other organizations. We do this by taking people inside the Disney operation, showcasing on-stage and behind-the-scenes locations so attendees see firsthand how it all happens.”
   
 “We are delighted to be working with Disney Institute on their first venture into the Middle East. The Emirates Academy not only offers degree courses for students seeking top management positions in leading organizations within the tourism and hospitality industry, but also offers short term leadership and development courses which are open to all external organisations. The Disney Keys program is a very welcome addition to the range of courses that we currently offer,” said Emirates Academy managing director Ron Hilvert.

Registration and tuition fees for the program are Dh 2,500 per person per session, and include course materials. For registration information, call 9714 3155555.  -TradeArabia News Service