The SME (small and medium enterprises) sector employs more than 50 per cent of the UAE workforce, according to an international management and marketing expert.

SMEs, which fall in the category of companies employing less than 250 employees, however, lack proper marketing and business clout to make their presence felt, stated Zed Ayesh, managing director of Flagship Consultancy.

“Marketing has not been exploited well by SMEs because most of them believe marketing is only important to large enterprises. This is not true, all businesses needs marketing, regardless of its size or age.”

“There is no room for trial and error anymore. SMEs should start thinking outside the box for solutions and techniques that would enable them to grab a larger market share and develop intimate relationship with their clients through efficient marketing techniques. This is what we highlighted to the participants.”

Ayesh added: “Marketing plays a crucial role in SMEs. The need for marketing activities to sustain and grow these companies in such a competitive business environment was never more pronounced in the UAE.”

Flagship is a leading management and marketing consultancy based in Dubai and Ayesh’s participation in the 12th Tecom SME Builder came in his capacity as a marketing consultant. The event was organised by Dubai Knowledge Village (DKV), a member of Tecom Investments’ Education Cluster.

The Tecom SME Builder provided a platform for owners of small and medium enterprises to upgrade their business management skills and establish greater synergy within their respective entrepreneurial segments.-TradeArabia News Service