Wednesday 29 May 2024

Msheireb launches award to celebrate innovation in design

DOHA, April 17, 2024

Msheireb Properties, a leading sustainable property developer in Qatar, has partnered with Fast Company Middle East to present the first Msheireb Award for Innovation in Design. 
This global initiative celebrates and honours exemplary design-driven solutions in the realms of human-centred design, sustainable design, technology-powered design, and lifestyle and luxury design, said the Qatari developer in a statement. 
These award categories are linked to the Innovation by Design summit themes, which is being hosted by Fast Company Middle East 
The award aims to champion design thinking as a catalyst for positive change, offering a platform for ideas that address individual, community, and global challenges, it stated.
Msheireb Properties CEO Engineer Ali Al Kuwari said: "By creating a platform to bring about societal change, this award serves as a powerful catalyst for a future focused on the wellbeing of people and the planet – a cause we champion at Msheireb Properties."
"Inspired by Msheireb's ethos of responsible innovation, the 2024 edition of the prize will select four winners across the designated categories. Each recipient will gain unparalleled exposure to a global audience, amplifying the impact of their creations," he added.
The awards ceremony will take place on April 24 at the Doha Design District in Msheireb Downtown Doha, a creative neighbourhood that nurtures collaboration, creativity, and innovation.
The winners are chosen by experts in design and innovation, Msheireb Properties teams, and Fast Company Middle East editors, said the statement. 
For these awards, the panel of judges will evaluate candidates based on criteria such as replicability, design thinking and audience impact (individual, community, global), it added.-TradeArabia News Service


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