More than 135 young designers and architects showcased their innovations at the Roca One Day Design Challenge at Dubai, UAE.

Created seven years ago and of an international nature, the innovative express design competition celebrated its third edition in the UAE with an outstanding participation of students and young professionals from this sector.

It was hosted by Roca, a company engaged in the design, production and commercialisation of products for the bathroom space, as well as ceramic floors and wall tiles for architecture, building and interior design.

The competition, which took place at A4 Space in Alserkal Avenue in Dubai, threw a challenge to these young designers and architects of designing against the clock an innovative proposal for the bathroom space that complies with the description of the briefing revealed early that day.

The concept established as a premise for the participants in Dubai has been to design a bathroom product that incorporates innovative technology that also has to be long-lasting and must ensure hygiene and comfort for users.

Of all the submitted projects, the one which walked away with the prize money of Dh6,000 was Eco-nnect from Marco Maximus and Amr Abdelaziz from Attik company.

Their project was a bath with a projector attached to the ceiling that showed the image on a large curved glass. This way, the user could keep connected while having a shower. The screen-glass was waterproof and allowed navigation, scrolling and speaking with the inbuilt microphone.

On the winning project, Justin Wells, a member of the jury, said: "This proposal is extremely professional, it catches the very core essence of the technology in the bathroom, fundamental to what we are here to celebrate today."

The second prize worth DhDh4,000 was bagged by Nada Elemam and Mai Ghazala from the American University in Cairo and the American University of Sharjah for their project Visage.

On the project, jury member Alexandra Nastik said: "It was very simple, very elegant and looked like a finished project and had a great featuring of technology."

The third prize worth Dh2,000 has been for Barefot wellness by Habiba Aly, Rajwa Taifour and Farah Ahmed from the American University of Sharjah.

Commenting on the project, jury member Rama Keilani, said: "This idea has lots of potential for future development, it's very innovative."

This year, the competition has expanded internationally to four more countries than in 2017: Brazil, Singapore, Poland and Bulgaria are set to host the first edition of Roca One Day Design Challenge.

Portugal, Russia, Oman, United Kingdom and China celebrate the second edition after the success of last year's first edition.

UAE and Hong Kong, where the competition is already consolidated, celebrate the third and fourth edition respectively. Spain, the cradle of the Roca One Day Design Challenge, celebrates its seventh edition.-TradeArabia News Service