UAE-based real estate website Property Finder’s innovative new agent’s app – Lead Tracker – is set to disrupt the way agents interact with consumers and empower them in providing an excellent property buying and selling experience.

Research conducted by the product team at Property Finder has shown that for most consumers their biggest pain point during the property journey is not being able to reach agents and when they do, having trouble finding an affordable property matching their requirements. For real estate agents, it is the fear of missing out on enquiries.  

“With Lead Tracker agents are able to easily manage clients, enabling them to focus on delivering an excellent service from wherever they happen to be,” said Alex Miauton, chief product officer at Property Finder. “We are committed to empowering agents to provide the best possible property search experience to consumers, and this app plays a key role in that mission.”

Additionally a big pain point for consumers is lack of transparency on property prices. Am I paying too much? Is my listing priced competitively? Lead Tracker allows agents to give more informative and evidence-backed pricing advice to their clients – whether they are sellers, buyers, investors or renters. Indeed, having the Price Finder feature available in the app means agents can compare asking and actual transaction price on the spot when meeting their clients for any community, or even building, in Dubai.

Most of the time, sellers don’t have a solid ground on which they can define the right selling price. With Lead Tracker and Price Finder, they can now base their selling price on accurate trends directly sourced from government transactions.

“A client might think his property is worth Dh1 million ($272,200), but the actual market trend is Dh800,000 ($218,000),” explained Akhil Junani, vice president at Raine and Horne. “I am using reports from Price Finder because they use government transaction data to help us explain to clients what is realistic so they can make the right decision.”

In less than two months, 20 per cent of real estate professionals adopted Lead Tracker, indicating the app is clearly filling a gap in the market in terms of helping agents in providing the best possible property search experience to consumers, while on the move.

Ryan Hudson, assistant branch manager at Allsopp and Allsopp, said: “Lead Tracker is one of the most useful apps I’ve ever come across. It’s great when you are having a busy day, got a lot of meetings and calls, you can go to the app and keep track of all the details. It helps you keep on top of your work and provide the best service to your clients.”

Lead Tracker is free for all agents advertising with Property Finder and is now available on iOS and Android, a statement said. – TradeArabia News Service