Global real estate advisor CBRE has been appointed as a leasing services advisor for Meydan One, an integrated experiential destination, by leading UAE developer Meydan Group.

The firm was selected to support the Meydan One leasing department owing to its international reach and to provide ongoing retail consultancy before and during the operation of what is set to become Dubai’s iconic new-age multifunctional destination.

Located at the heart of the Meydan One residential community, the destination will house over 550 retail outlets - including a 13,200-sq-m hypermarket, 30 anchor stores and 80 flagship luxury stores - and 180 restaurants, located both indoors and outdoors.

Unique features, such as an imposing retractable skylight spanning over 100 m, will offer a vibrant new approach to Al fresco dining.

Meydan One seeks to disrupt convenience, customer service and ease of movement through advanced wayfinding solutions, captured in its omnichannel Smart app that will provide virtual access to the destination, enabling visitors to start their Meydan One experience at home or at the airport.

Meydan One will also feature an Incubation District, a fully enabled plug-and-play facility for up-and-coming entrepreneurs in fashion, beauty, food and beverages and other sectors.

The dedicated start-up space will offer leasing incentives, mentorship and support to help emerging brands - born in Dubai and nurtured at Meydan One – go global.

Commenting on the appointment, Anthony Spary, the head of Investor Leasing, CBRE Middle East, said: "We are delighted to partner with Meydan Group for the launch of the Meydan One. This is the first appointment of its kind in the Middle East and we are extremely excited to be involved."

"CBRE has been appointed to both capitalise on our international reach, focusing on bringing new brands into the region, and our extensive capabilities in the local market, working with a variety of local and homegrown concepts from the UAE," he noted.

"Meydan One introduces a completely ‘unique selling point’ to the UAE market due to the amount of common and civic spaces and huge focus on leisure, particularly family and sports entertainment," he added.

Fahad Kazim, vice-president for Meydan Malls, said: "Meydan One is a multi-faceted and pioneering lifestyle and entertainment destination at the heart of the Meydan development. As design, entrepreneurship and technology converge, we see endless possibilities to create experiences that push the envelope in Meydan One."

“We are confident that our partnership with CBRE Middle East will assist us in fulfilling our vision of crafting the future of Dubai with an immersive retail experience, holistic and active family offering, making this the region’s premier lifestyle destination,” he noted.

The destination will also feature an 8.2-km Crystal Lagoon with a 300-m white sandy beach with an exclusive beach club and a lounge area; a 28,000-sq-m Experience Zone comprising a meticulously programmed innovative entertainment, edutainment and e-gaming experiences; an indoor ski slope and winter village; a 5,430-sq-m medical centre; a 20,000-sq-m Grade A office tower; as well as two hotels and a hotel apartment.

Meydan One will also provide the highest number of car parking spots per square metre in the UAE, with more than 12,000 spaces available to choose from.

CBRE Middle East’s highly experienced management team offers a full range of real estate services, including valuation; tenant and landlord agency; research and consultancy; property management; project management; facilities management; and global corporate services.-TradeArabia News Service