Manitowoc Company, a leading global manufacturer of cranes and lifting solutions, has awarded the ‘Excellence in Operations and Marketing’ award to its Abu Dhabi-based distribution partner NFT.

Announcing the Dealer Awards winners at the Paris-based Intermat tradeshow, Manitowoc Cranes
said the NFT won the top honours for its decision to expand the crane yard and also make significant investments in marketing and safety promotion.

The Abu Dhabi partner had invested more than $5 million in improving infrastructure and brand image in the Middle Eastern market, said the statement from Manitowoc.

The dealership established a new 300,000-sq-m yard in the UAE capital.

NFT CEO Nabil Al Zahlawi received the award from Aaron Ravenscroft, the executive VP of Manitowoc Cranes.

“Our investment was not just a financial investment; it was an investment in people,” remarked Al Zahlawi.

“Our partnership with Manitowoc is like a perfect marriage and I’m happy with our partnership both in the Middle East and all over the world,” he added.

Founded in 1902, The Manitowoc Company, is a leading global manufacturer of cranes and lifting solutions with manufacturing, distribution, and service facilities in 20 countries.

Manitowoc is recognized as one of the premier innovators and providers of crawler cranes, tower cranes, and mobile cranes for the heavy construction industry, which are complemented by a slate of industry-leading aftermarket product support services.

In 2017, Manitowoc’s net sales surged to $1.6 billion, with over half generated outside the US.-TradeArabia News Service