Gemini Property Developers, a Dubai-based boutique developer, has appointed Sasikumar Cherukat as its new head of sales and marketing as part of its plan to strengthen its customer relationship operations at par with the best practices.

The move comes at a time when Gemini is speeding up the deliveries of its properties to focus on new developments and driving the overall business growth, said a statement from the company.

Cherukat, brings over 24 years’ wealth of real estate and finance industry experience. He is a member of a number of professional organisations and has been in the top management of the blue-chip companies.

In his most recent assignment, he led a sales department with Dh495 million ($135 million) turn over, under his leadership. Cherukat has a proactive and forward thinking approach.

Welcoming the appointment, Sudhakar R. Rao, the chairman of Gemini Property Developers, said: "With the high success of Gemini maiden project – Splendor at MBR City - Gemini’s focus now is to strengthen the relationship with the existing and new customers and aligning marketing strategies with UAE’s local market real estate trends that will facilitate investors throughout the project lifecycle."

Cherukat, a physics and marketing graduate from India, was instrumental in setting up a sound agency distribution base both in UAE and international markets like India, China and Africa where he turned road shows into transactional events.

He is equipped with strong credentials and committed to augmenting the sales and marketing teams and colossally contributing to the growth of Gemini Property Developers.

He will now develop a customer experience strategy to enhance customer happiness, in line with the UAE’s drive to promote happiness and satisfaction across all the spheres of business.

In his new role, Cherukat will take charge of sales and marketing of all Gemini projects. The first project he will spearhead is G+29 storeyed Symphony - Business Bay, which will house 455 residential apartments that include studio, one, two and three-bedroom flats.

Symphony – Business Bay will be equipped with state-of-the-art amenities – smart home technologies, gym, yoga lawn, swimming pool, rooftop BBQ, jogging track, kid’s play area, retail stores, much-needed green open spaces and concierge services for the residents.

"I am sure that Cherukat will propel the company to the next level of customer relationship with a significant contribution to the business," stated Rao.

“Customer relationship is the cornerstone of any business. Therefore, Gemini is committed to make a mark in it. This appointment is a key factor in customer retention and growth. Customer relationship goal is to convert potential clients into investors; potential purchasing business or assets into the acquisition,” he added.-TradeArabia News Service