AGMC, the exclusive importer of BMW Group products for Dubai, Sharjah and the Northern Emirates, has broken ground on its new, ultra-modern BMW and MINI facility to be developed at Dubai Motor City.

The new 100,000-sq-ft showroom and after-sales facility will be the first fully-fledged automotive dealership to open in the increasingly popular Dubai Motor City area, said a statement from AGMC.

A key highlight is the building’s iconic and contemporary design, which reflects the BMW Corporate Identity and allows customer interaction in a setting where each family member will feel at home and engaged, it stated.

Glass panels will provide full visibility into the workshop area, integrating it into the overall warm and welcoming ambiance of the showroom, it stated.

Stathis I Stathis, the managing director of Albatha Automotive Group, the parent company of AGMC, said: "Throughout our 42-year partnership with BMW Group, AGMC has continuously striven to meet and exceed the automotive needs of drivers in Dubai, Sharjah and the Northern Emirates."

"This latest investment will allow us to cater to the increasing demand of both the BMW and MINI brands, and bring the highest levels of service to our loyal customers," stated Stathis.

"Providing a convenient and enjoyable shopping and servicing experience to our customers, the new Dubai Motor City facility is powerful evidence of our commitment to our customers, business partners and the local communities in which we operate," he added.

AGMC said during the construction phase, only certified materials will be used, resulting in less energy consumption and reduced emissions once operational. Particular attention will be paid to the recycling concepts for water, oil and batteries.

It will also be fully compliant with the Dubai Municipality Sustainability requirements aimed at achieving Dubai’s sustainable development by 2020.

The new facility will embody all elements from BMW Group’s ‘Future Retail’ Strategy, a series of latest customer engagement features put in place to help BMW and MINI stand out in a competitive market, it added.  

These will include: a Mobile Customizer, an iPad App enabling live car configuration and demonstration during consultations, and a Virtual Product Presentation.

"Virtual Reality (VR) and Augmented Reality (AR) services will allow customers to immediately bring up lifelike, three dimensional images of any BMW or MINI model on a smartphone or tablet, via which they can walk around them, open doors, and even ‘step into’ the vehicles," explained Stathis.

Using the visualisation tool, customers can also customise cars, and see the full range of product options on the spot. In addition new employee roles will allow AGMC to evolve the way in which it interacts with customers in the sales process, he added.

Johannes Seibert, the managing director of BMW Group Middle East, said the company's long and successful relationships with the importers in the Middle East are the pillars of its success in the
region.

"AGMC has been our partner for more than four decades and constantly invests in our brands to ensure that customers get true premium experience in sales and service," noted Seibert.

"The new BMW and MINI dealership in Dubai Motor City is the next step of our customer centric expansion strategy. Catering for our customers in the south of Dubai, the new facility will take these brand experiences to new levels, and be an icon for the premium car dealership of the future," he added.-TradeArabia News Service